About

Professional

I am the founder of and parter in SinoVino, a wine trade liaison between California and China. I focus on market strategy, business development and supplier relations.

I actively engage in advising startups and young businesses where I can be helpful with specific and timely advice — I do not misrepresent where I know I cannot offer aide.

I have exposed myself to varying industries and functions and thus far have acquired a diverse skill-set. For details on past and current experience, you can view linkedin. (there is also a very outdated resume/CV here)

Business Interests

I am interested in: business model discovery and definition, product launch, market segmentation strategy, product development (customer development), branding, business development, top line growth, strategic partnerships, optimizing operations, and building teams.

I hold the opinion that today’s diverse world fluidly mixed across country lines.  Interesting products, people, tastes and ideas move internationally — and businesses that do the same are as equally intriguing. The game of business demands only one simple step to start, but takes ” a lifetime to master”, and it sure is fun to play that game!

Location

I was born and raised in St Petersburg Russia → grew up and studied in the Midwest → briefly lived in Pennsylvania → resided in Southern California → Northern California and → in Beijing China.

Travel

I travel a lot for business or personal reasons. I love discovering new places and very much enjoy the vibrancy of change of environment.  I maintain a log of places where I travel.

Sport

I enjoy skiing, sailing, tennis, racquetball, and mountain biking. The latest to take on is SCUBA diving. I used to run regularly, including competitions.

Organizations

I am involved with or contribute to: The Asia Society, National Public Radio and the United Nations Foundation.

Language

I was born in Russia, therefore my first language is Russian. I have remained fully fluent in speech and written form.

I grew up in the US, therefore English became my dominant language.

I am proficient with Spanish, although it disappears without practice.

The language that challenges and fascinates me currently is Mandarin Chinese.

Contact

You can contact me via email [yuri dot jagrine  at gmail dot com] or find me on facebook , Twitter , and linkedin .