surveyed 913 middle- and upper-class urban Chinese aged 18 to 50, of whom 43% lived in Shanghai, 60% were men, and 45% earned more than ¥10,000 (£1,025) per month.
….when it came to prompted knowledge of wine regions, Bordeaux came out on top, with 87% of those surveyed saying they were aware of the appellation, followed by Provence (60%), Napa (57%) and then the Barossa (54%).
http://www.thedrinksbusiness.com/2013/11/sub-25-bordeaux-cab-quintessential-wine-in-china/